I was responsible for concept, casting of model/talent, prepared shotlist, styled props and art directed on set. I designed all elements for the launch (eCagalog, emails, social media toolkit for Instagram, Pinterest, Facebook, Google+). I also managed retouching. Production by Matador. Stylist Becky Jantzen. Photography by Baldomero Fernandez. Various Hair & Makeup artists. Copywriter: Sasha.
